Keyword research is still the heart of SEO in 2025 — but you don’t need to pay for expensive tools to find great keywords. In fact, some of the best insights come from free tools and smart thinking. Here’s how you can do it, step-by-step.
1. Start with Google Search Suggestions
Just go to Google and type in a topic related to your niche.
For example, if you’re in the fitness niche, type “best workouts for” — and you’ll instantly see what people are searching for.
How to Do Keyword Research for Free in 2025 (Without Any Paid Tools)
Keyword research is still the heart of SEO in 2025 — but you don’t need to pay for expensive tools to find great keywords. In fact, some of the best insights come from free tools and smart thinking. Here’s how you can do it, step-by-step.
1. Start with Google Search Suggestions
Just go to Google and type in a topic related to your niche.
For example, if you’re in the fitness niche, type “best workouts for” — and you’ll instantly see what people are searching for.
✅ Look at:
Autocomplete suggestions
“People Also Ask” section
Related searches at the bottom
These are real user queries — gold for SEO!
2. Use Google Trends
Go to trends.google.com and search your topic. This shows you:
What’s trending right now
Rising queries
Interest by region
✅ Pro tip: Combine Google Trends + search suggestions to find evergreen + trending topics.
3. Use AnswerThePublic or AlsoAsked
These tools visualize questions people ask around a topic.
answerthepublic.com
alsoasked.com
They’re great for:
Finding long-tail keywords
Understanding what your audience wants to know
4. YouTube Search for Bonus SEO Ideas
Search your topic on YouTube. Just like Google, YouTube shows autocomplete suggestions.
Bonus: You can rank on both Google AND YouTube if you target these.
5. Use Google’s Keyword Planner (FREE if you have a Gmail)
Go to ads.google.com, create a free account and access Keyword Planner.
Even without running ads, you can see:
Monthly search volume
Competition level
Keyword ideas
✅ Use it to validate your free keyword list!
Conclusion
You don’t need expensive tools to find keywords in 2025. All it takes is creativity, Google, and a few free tools.
Start building your keyword list today and create content that ranks!
🔗 Found this helpful? Read our blog on SEO in 2025 with zero backlinks
How to Do Keyword Research for Free in 2025 (Without Any Paid Tools)
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